A great billboard

I made a trip to Gainesville over the weekend for my new job and I didn't have to drive so I got to purvey the sights going up and coming back.
I saw a great billboard on I-75 with big headlines which said something like:
Adopt a Pure Florida Pedigreed dog
MIXED BREED
Then the local humane society's name.

What a great hook. Maybe it will take off.

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